Made to stick book discussion group

So often when were given communication advice, its about the delivery. Its a fastpaced tour of success stories and failuresthe nobel prizewinning scientist who drank a glass of bacteria to prove a point about stomach ulcers. Having established rules can be especially important if you are starting a book club thats open to the general public. Made to stick is a book that will transform the way you communicate ideas. All of these are free along with a free subscription to the heath brothers newsletter when you register. Please use the link provided below to generate a unique link valid for 24hrs. Explore why certain brief experiences can jolt us and elevate us and change usand how we can learn to create such extraordinary moments in our life and work.

Aug 08, 2019 many libraries provide meeting space for book clubs or administer one or more book discussion group. Summarised by paul arnold trainer and facilitator the book in a nutshell why is it easier to recall. Jan 02, 2007 made to stick is a book that will transform the way you communicate ideas. What if a teacher could design a lesson that his students would remember twenty years later. Executive book summary of made to stick slideshare. Hence, in order to make an idea sticky it has to be simple, unexpected, concrete, credible, emotional, and tell a story. Later, denning got the opportunity to speak to a committee of senior management. In made to stick, accomplished educators and idea collectors chip and dan heath tackle headon these vexing questions. Why some ideas take hold and others come unstuck by heath, chip, heath, dan isbn. When youre starting a book club it helps to set some ground rules to help ensure that all of your attendees feel welcome and want to return. We wrote this book to help you make your ideas stick.

The overlap is so pronounced that you can have some of your group read one book and some the other and enjoy a very rich discussion. A period later, a different teacher stands in front of a different group of students teaching her section of the same class. Openended questions are ones that require more than a yes or no answer. General discussion page 1 of 232 ar15 ak47 handgun precision rifles armory training competitive shooting general outdoors archery hometown industry. Chip and dan heaths book made to stick is a must read for any marketer hoping to get her messaging to work it teaches methods of making ideas sticky easily grasped, hard to forget and effortlessly circulated.

Nov 10, 2014 how we learn and make it stick overlap in explaining strategies we can use to improve learning. As a member or leader of a book club, you are likely to be reading books on a wide variety of topics, both fiction and nonfiction. Some are small, others are huge and most are somewhere in between. This is what we talk about in todays podcast, after reading made to stick by chip and dan heath for our bookclub. A book discussion group is a forum where readers can come together and talk about books and the reading experience. General book club questions for study and discussion. Of the six traits of stickiness described in this book being concrete is the. These groups can be organized in a variety of ways.

The discussion will set up the rest of the course well, because the things that worked provide an outline of the topics in made to stick. If youve read decisive, made to stick, switch or myth of the garage and are craving more, check out the resources weve created. Jan 26, 2016 executive book summary of made to stick 1. In class, students present their speeches to a small group of 7 or 8. Everyday low prices and free delivery on eligible orders. Until then, while im reading, i will post a few video reflections of my own. Made to stick examines advertising campaigns, urban myths and compelling stories to determine the six traits that make ideas stick in our brains, so you dont just know why you remember some things better than others, but can also spread your own ideas more easily among the right people. Download it once and read it on your kindle device, pc, phones or tablets. As she goes over the same material from the same book, her students buzz with excitement, falling over themselves to answer every question she poses to the. Many of the defining moments in our lives are the result of accident or luckbut why leave. Made to stick is a book about creating messages that last, messages that create. Jan 22, 20 together, chip and dan have written three new york times bestselling books.

Many libraries provide meeting space for book clubs or administer one or more book discussion group. Made to stick empowers anyone with the right insights and the right message to make any idea stick. How we learn and make it stick overlap in explaining strategies we can use to improve learning. Important questions to ask at your first book discussion. To lead a group discussion, ask the group openended questions and try to ensure that everyone has a chance to speak.

What stuck with us from made to stick book club talk the. A book group at the ashburn branch of the loudoun county public library talked about erik larsons book, isaacs storm. Made to stick for it, found it, and was able to act more effectively. In almost every class of 30 or more people, at least one person will have been successful by. What the sixletter acronym succes stands for when making ideas stick. I found it a little less fluid than i wanted it to be since there were some obvious main points they were trying to drive but overall it was good even though somewhat hard to engage. Oct 05, 2014 book discussions thank you to michelle pacanskybrock and to the tlt members who made the learning out loud with voicethread discussion and how to series a great success.

In class, you can conduct a simple discussion based around two questions. Some of the rules may seem like common sense but making sure everyone is on the same page helps avoid unnecessary conflict. Stream and download audiobooks to your computer, tablet or mobile phone. But, he should have been able to tap the knowledge the world bank already had. History is littered with good ideas that failed to catch on, as well as bad ideas that didnt. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Its a fastpaced tour of idea success stories and failuresthe nobel prizewinning scientist who drank a glass of bacteria to prove a point about stomach ulcers. Whether you are discussing characters and their actions, setting, theme, or images, having a guide to questions that will. A man, a time, and the deadliest hurricane in history, published by vintage. Make it stick would make an awesome ted talk or a 3 unfortunately, i dont think the authors had enough novel ideas to fill 200 pages. There are adult groups, studentled groups, motherdaughter groups, fatherson groups, and parentchild groups, to name just a few. The person sharing the idea has all sorts of insider information that others dont, so they have already framed the problem and understand its relevance. The book speaks to school college students, teachers, trainers, athletes, and all these taken with lifelong learning and selfenchancment. For your convenience, weve created a nifty illustrated cheatsheet covering the core concepts in the book.

Together, chip and dan have written three new york times bestselling books. The authors stress the importance of simple messaging based on an individuals or groups core issue. Its a must read for communication professionals, professors, and students. The two excerpts above are both drawn from the beginning of the book made to stick. If you notice big eye rolls or hear lots of groaning when you mention the words book reports, its probably time to shake up your repertoire of book related activities. As he repeatedly fills the board and erases it, fills the board and erases it, he drones out a list of names and dates, formulae and proofs, theories and evidence. This is a recording of the tekzone book group discussion covering the introduction and chapter 1 of the book made to stick by chip and dan heath. Write ten chat roomstyle questions that could be used to start an online discussion about the book. Sep 07, 2019 this is a recording of the tekzone book group discussion covering the introduction and chapter 1 of the book made to stick by chip and dan heath. The book continues the idea of stickiness popularized by malcolm gladwell in the tipping point, seeking to explain what makes an. The authors stress the importance of simple messaging based on an individuals or group s core issue. Com is the worlds largest firearm community and is a. The authors, chip heath and dan heath are brothers who share a common interest they wanted to understand why some ideas and stories are passed around for. Drawing on their backgrounds and research as a stanford business professor and an educational publisher, the brothers heath explore the mechanics and psychology of the spread of ideas ranging from ad slogans to urban legends to.

Their point in including the two written selections was to give an example of something thats easy to remember the organ thief story and something thats not. Who would i recommend the made to stick summary to. Book discussions thank you to michelle pacanskybrock and to the tlt members who made the learning out loud with voicethread discussion and how to series a great success. You can ask exploring questions to get dialogue going, such. Visual summary of made to stick the memorable marketing. By stick, we mean that your ideas are understood and remembered, and have a lasting impact they. These are the questions that chip heath and dan heath set out to answer in their new book made to stick. They brought in three groups of novices and gave each group some background information. The secrets of making your message stick a lie can get halfway around the world before the truth can get its boots on. Move the discussion along by asking openended questions to get people talking about the subject.

This is also the book that i recommend and give as a gift the most. Group discussions are a great way to get things done. They both describe learning, remembering and forgetting, using common examples, often referencing the same research and employing identical terminology spacing, retrieval, interleaving, fluency trap, selftesting. Rules to make your book club run smoothly thoughtco. No matter the genre, age, notoriety, or length of the book of the moment, book club questions can kickstart or enhance your group discussion. A discussion group may have trouble just taking off on a certain topic. Provocative, eyeopening, and often surprisingly funny, made to stick shows us the vital principles of. The book proceeds linearly through the sticky blueprint. This page provides general information about book groups, including with one book programs, some resources for guiding book groups, references for specific types of book groups, and an anonymously contributed guide to establishing and running. Arrive at 7pm meet, chat, eat if food is on offer and discuss any book club issues such as what to read next. Make it stick is a broader look at learning include more detail around reflecting and elaborating as a learner, which can be especially powerful tools for learners outside of school. This resulted initially in a lot of repeated information sometimes almost verbatim, and later in the book losing focus and wandering all over the place.

The 22 year old marketing intern, who wants to learn how to sell stuff, the 44 year old book author, who wants to share his story with the world, and anyone whos not already practicing storytelling every single day. Or, write ten questions that test other students understanding of the story. Use features like bookmarks, note taking and highlighting while reading made to stick. Summary of made to stick why some ideas take hold and. Home book discussion groups libguides at american library. Heath brothers nyt bestselling authors of made to stick and. Everything revolves around the success methodology. Their books have sold over two million copies worldwide and have been translated into thirtythree languages, including thai, arabic, and lithuanian. The book continues the idea of stickiness popularized by malcolm gladwell in the tipping point, seeking to explain what makes an idea or concept memorable or interesting. If youre starting the discussion at 10am, agree in advance to.